SEO Consultant, Online Marketing, SEM Specialist

Most of today’s website owners are familiar with the likes of Google Ad words, all of whom have spent considerable time, money and effort carefully creating there online marketing campaigns and selecting relevant search terms all in the hope of generating quality leads for there websites.

Some of the clients I have spoken with have even paid a small fortune to various specialist seo consultant companies to set up and manage PPC campaigns.

The one thing I found they all had in common was that they were unhappy with there return on investment, when analysing these websites I found that although the PPC Campaigns had generated more traffic, there was a very small to non existent percentage of this traffic actually being funneled to a point of sale or contact.

When speaking to the website owners to confirm the traffic that had submitted a contact form or visited a contact page I found that these contacts were mainly SPAM from sales and marketing companies who had found these sites via paid search engine adverts.

So these website owners invested time and money promoting online marketing campaigns to get 1st page listings, with the intention of receiving quality targeted leads but received a larger percentage of sales and marketing spam mails?

I can understand the frustration and anger of website owners as I too have suffered this in my early online days, it would be nice if sales and marketing companies could restrain from visiting prospective clients through PPC Adverts, unfortunately some won't realise you are paying for there visit and others simply don't care.

A SEM Specialist I know was so infuriated after finding that one of the marketing mails she received had actually found her from her PAY PER CLICK advert, she spent hours searching and clicking through this companies PPC adverts.

Although I would not recommend this I could see her point and sympathise, we will never be able to stop sales and marketing mails at the end of the day these people are also trying to generate business but WE CAN STOP PAYING FOR THERE VISITS by optimising our websites for organic leads.

Unlike Pay Per Click advertisements, your web pages are optimised for carefully selected key words and phrases that are high in daily searches and low in competition providing a maximum Key Word Effectiveness Index (KEI) remember that it is web pages that are optimised not websites.

Web page optimisation is a slow process, it is not just a case off adding these keywords to your META Keyword and Description TAGS your web page needs to be optimised to gain the maximum keyword prominence , weight/density and frequency you may also mail sales for a free uk seo on & off page factors document.

Even after your web pages are optimised there is no guarantee that your adverts will be listed in the first three pages of major search engines (SE) however we do realise to retain your business you will need result so below is our 6 step plan achieving TOP Listings for YOU.

  1. Keyword Research and Analysis,  we only use Prime Keywords and Phrases as there is no point being number in Google if no one searches for that keyword.

  2. Website Quality Analysis, we provide you with a report listing any broken links and or problem pages and expect these to be repaired prior to go live of your optimised pages.

  3. Organic Optimisation, your web pages optimised to archive top SE listings for the selected search terms

  4. SE & Directory Submission,  we will submit your web pages to Google, Yahoo and Bing plus DMOZ & UK Net Directory's and recommend that you Pay a yearly subscription of $299 to be added to the Yahoo Directory this will greatly improve your listings.

  5. Link Building, the best links to get are one way links to your site but realistically webmasters don't often give away one way links for FREE, in order to obtain links to your site, we assist you in creating or building up your affiliate membership scheme, so that other online companies can make money by means of commission for the sales you archive from the traffic they send you.

  6. Reporting and Analysis, we are experts in monitoring customer behaviour and will provide all the relevant advise and support needed to funnel customers from point of contact landing pages through to your target pages.

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SEO Consultant, Online Marketing, SEM Specialist